A woman with long dark hair sitting on a wooden park bench outdoors, holding a drink in her right hand, smiling, wearing a green shirt over a white top, white pants, and grey hiking boots, with a cellphone on the bench beside her. The background shows green trees and a cloudy sky at sunset.
White outline of a decorative butterfly or moth with symmetrical wings on a black background.

Your Planner

JULIA HUGG

Woman holding a young child at the beach, both dressed in light clothing suitable for warm weather, with the ocean, sandy shore, and a partly cloudy sky in the background.
Decorative floral white line art on black background with a blank space for text.

I’m a Nashville-based travel advisor and mom of two young boys. I studied at UC Berkeley and spent 12 years in hospitality tech across San Francisco and New York before launching Hugg Travel Co, traveling to more than 30 countries along the way.

I travel to explore my passions in a way that’s authentic and unique to each destination. That means prioritizing vernacular design and architecture, responsibly engaging with nature and wildlife, shopping with local artisans, savoring regional food and wine, and diving into a place's history and culture.

I believe luxury is less about formality and more about how something makes you feel. It’s the kind of service that anticipates what you need before you ask, thoughtful design with a real sense of place, and experiences that celebrate the destination, its food and its people.

The trips I love most tend to mix a polished, five-star stay with somewhere more intimate and soulful. Dining is a core part of my itineraries, I always recommend a boat day, I collect artisan homewares as souvenirs, and I prioritize experiences that connect to local culture and nature. 

Becoming a mom has shifted my priorities and approach to travel, and I love helping other families navigate the rewards (and the chaos) of seeing the world with kids.

A woman in a long blue dress walking barefoot in a desert with sand dunes and sparse green bushes, wearing sunglasses and a necklace, smiling.

My travel style

My background in hospitality tech and product marketing means I bring a strategic, operations-minded lens to every trip. I stay on top of new openings, cultural moments, and on-the-ground intel, and I’m always honest about where to splurge, where to save, and how to invest in a trip that truly aligns with your goals.

I typically anchor each day around one thoughtfully chosen experience, leaving plenty of space for wandering and the kind of discovery that makes a trip memorable.

A traditional wooden sailboat with a single mast near the shore, with some people standing on the beach and distant buildings and trees across the water.
Display of woven baskets, pottery, and wooden items in front of a textured stone wall with an arched entrance.

Working with me

Close-up of a hand holding a glass of pink cocktail with a salted rim and dried lemon slices, with a blurred ocean background.
A jaguar perched in a tree branch surrounded by green leaves.
Outline drawing of the earth with a plant growing around it, set against a black background.

MY FAVORITE TRIPS

Black background with a white floral design in the center
Black background with a white floral design in the center

YOU’RE IN THE RIGHT PLACE IF…

You value thoughtful design, excellent service, and authentic experiences

You’re drawn to travel with a real sense of place, heritage, and soul

You’re happy to invest to avoid friction, headaches, and wasted time

You’re decision‑fatigued and time‑poor, and want a trusted partner in your corner

You care about how your travel impacts the world around you and prefer partners who consider local communities, culture, and impact

Decorative black background with a white floral design at the bottom center.
Decorative black background with a white floral design at the bottom center.

Honeymoon to France and Switzerland

“Julia made planning our honeymoon to Paris and Switzerland absolutely seamless! From coordinating hotels, dinner reservations, and activities to handling every train and car transfer between cities, she took care of every detail. We never had to worry about a thing. She also went above and beyond by suggesting amazing spots for shopping and dining on our free days — every recommendation was spot-on. Thanks to Julia, our trip was stress-free, beautifully organized, and truly unforgettable.”

client reviews

A large white hotel building with a steep black roof sits at the edge of a lake, surrounded by lush green hills with houses scattered across them. The hotel features multiple towers and balconies, and the shoreline has a walking path and outdoor seating areas.

Family Trip to Punta Mita

“The trip was AMAZING. Could not recommend it more. It was basically our own mini-luxury resort. The home was beautiful, the location was fantastic, and the pool was exceptional. The service was ridiculous - truly just perfect. They were so accommodating, thoughtful and just wonderful to have around. We're already planning our next trip back!”

Luxury beachfront resort with a pool, palm trees, thatched-roof bar, lounge chairs, and ocean views at sunset.

40th Birthday to the BVIs

“Julia absolutely nailed my husband’s 40th birthday yacht trip through the BVIs. From iconic beach stops and hidden coves to perfectly timed lunches at the best restaurants, bars and beach clubs, every day felt thoughtfully planned but never over-scripted. The route, the crew, and the pacing were spot-on, which meant we could fully relax, celebrate, and soak up an unforgettable week on the water.”

A sleek white luxury yacht named AEOLUS floating on turquoise water with a green, tropical island beach and trees in the background.

Solo Journey through Asia

“This trip was absolutely incredible. I don’t think any honeymoon can ever compete, so you will have your work cut out for you whenever I get around to meeting/marrying my future husband. But seriously everything was so seamless, I felt so safe and supported, the hotels, guides and communication were flawless. I’m so happy you suggested I go to places I hadn’t even considered - this was truly the trip of a lifetime.”

A tropical beach with turquoise water and white sand, lined with palm trees and lush greenery. A thatched-roof building over a pool is in the foreground, with colorful flowers and two people relaxing near the pool. Large rocks are in the water near the shore, and distant hills extend into the ocean under a partly cloudy sky.
View of an outdoor pool area with lounge chairs, large clay pots, and a scenic landscape with trees and open plains in the distance under cloudy skies.

Logo for a travel company featuring decorative floral elements and the words "HIT G" in stylized lettering.